To support the continued fight against the COVID-19 pandemic, Canadian musician and producer The Weeknd has relaunched his popular line of XO face masks.
The XO face masks are a line of non-medical cloth face masks embellished with the singer's brand label. On one side of the face mask is the XO logo, while the other side reads "STAY AWAY." The quarantine logo face masks are available for $15 from The Weekend’s webstore and 100% of proceeds are being donated to the MusiCares Coronavirus Relief Fund. The fund is an initiative launched by The Grammys to support musicians affected by the COVID-19 pandemic. The Weeknd has also noted that he will be matching every dollar from the sale of the masks to aid communities in need.
Image Credit: <i> @theweeknd.</i>
Key Themes Behind This Trend
- Charitable Cloth Face Masks
- Opportunity to promote social responsibility while supporting charitable causes through the sale of branded face masks.
- Non-medical Cloth Face Masks
- Growing demand for fashionable and branded non-medical face masks in response to the COVID-19 pandemic.
- COVID-19 Relief Funds
- Increasing interest in supporting and donating to COVID-19 relief funds as a way to give back during the crisis.
Where This Applies
- Fashion and Apparel
- Fashion brands can capitalize on the trend of non-medical cloth face masks by designing and selling their own versions, while supporting charitable causes.
- Music and Entertainment
- Musicians and artists can leverage the popularity of branded face masks to raise funds for COVID-19 relief efforts and connect with their fans.
- Healthcare and Philanthropy
- Healthcare organizations and philanthropic foundations can collaborate with brands and artists to create partnerships that support COVID-19 relief funds through the sale of face masks.
