BLACKPINK's Lisa is the new face of M.A.C Cosmetics, marking an exciting collaboration for the makeup company as it's leveraging one of the music industry's biggest global stars.
BTS and BLACKPINK have had a monumental year since achieving global recognition and fame, specifically in the European and North American markets that weren't as familiar with the already-popular genre. This partnership helps to solidify the K-pop star's mainstream status as she joins an exclusive list of the brand's celebrity ambassadors. According to Drew Elliott, Senior Vice President and Global Creative Director for MAC Cosmetics “Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC. Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
Image Credit: MAC