BLACKPINK’s LISA announced that she had been recruited as an ambassador for the Chivas brand in April, and since then, the singer has gone on to launch a new version of the brand’s ‘Chivas 18,’ a bottle that debuted in the same year she was born.
The whiskey features the brand’s signature design with hits of blue and pink, along with LISA’s signature in a neon font. The bottle features a detachable 18-karat gold plated logo charm for fans of LISA to keep, while the box adopts her signature star design. Along with the limited-edition bottle, Chivas has produced a cocktail mix called ‘Pink Spice’ in collaboration with the singer. The new drink is inspired by LISA's Asian roots, with tea, lemon, and spice flavoring.
The LISA x Chivas whisky bottle debuts on Nov 1, 2022 via Chivas’ website.
Image Credit: Chivas
Key Themes Behind This Trend
- Celebrity-endorsed Alcohol
- Opportunity for brands to collaborate with popular figures to create unique limited edition products, driving sales and brand awareness.
- Customized Packaging
- Brands can create personalized packaging options featuring celebrity signatures or designs to cater to fans and create a unique buying experience.
- Collaborative Cocktails
- Opportunity for brands to collaborate with celebrities to create signature cocktail mixes, tapping into fans' interests and potentially creating a new market for the product.
Where This Applies
- Alcohol
- Alcohol brands can benefit from collaborating with celebrities to create limited edition products that cater to fans and drive sales.
- Music
- Music stars can leverage their influence to collaborate on unique product offerings, creating a new revenue stream outside of music.
- Packaging
- Packaging companies can partner with brands and celebrities to create personalized packaging designs that cater to fans and create a unique buying experience.
