BLACKPINK's LISA Launches a Limited Edition 'Chivas 18' Whisky Bottle
BLACKPINK’s LISA announced that she had been recruited as an ambassador for the Chivas brand in April, and since then, the singer has gone on to launch a new version of the brand’s ‘Chivas 18,’ a bottle that debuted in the same year she was born.
The whiskey features the brand’s signature design with hits of blue and pink, along with LISA’s signature in a neon font. The bottle features a detachable 18-karat gold plated logo charm for fans of LISA to keep, while the box adopts her signature star design. Along with the limited-edition bottle, Chivas has produced a cocktail mix called ‘Pink Spice’ in collaboration with the singer. The new drink is inspired by LISA's Asian roots, with tea, lemon, and spice flavoring.
The LISA x Chivas whisky bottle debuts on Nov 1, 2022 via Chivas’ website.
Image Credit: Chivas
The whiskey features the brand’s signature design with hits of blue and pink, along with LISA’s signature in a neon font. The bottle features a detachable 18-karat gold plated logo charm for fans of LISA to keep, while the box adopts her signature star design. Along with the limited-edition bottle, Chivas has produced a cocktail mix called ‘Pink Spice’ in collaboration with the singer. The new drink is inspired by LISA's Asian roots, with tea, lemon, and spice flavoring.
The LISA x Chivas whisky bottle debuts on Nov 1, 2022 via Chivas’ website.
Image Credit: Chivas
Trend Themes
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Celebrity-endorsed Alcohol — Opportunity for brands to collaborate with popular figures to create unique limited edition products, driving sales and brand awareness.
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Customized Packaging — Brands can create personalized packaging options featuring celebrity signatures or designs to cater to fans and create a unique buying experience.
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Collaborative Cocktails — Opportunity for brands to collaborate with celebrities to create signature cocktail mixes, tapping into fans' interests and potentially creating a new market for the product.
Industry Implications
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Alcohol — Alcohol brands can benefit from collaborating with celebrities to create limited edition products that cater to fans and drive sales.
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Music — Music stars can leverage their influence to collaborate on unique product offerings, creating a new revenue stream outside of music.
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Packaging — Packaging companies can partner with brands and celebrities to create personalized packaging designs that cater to fans and create a unique buying experience.
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