Most people can only dream of being able to pick the brain of those who they look up to and Masterclass offers a way for anyone to learn from industry-leading experts and celebrities. On the educational platform, users can get makeup lessons from Bobbi Brown, learn creativity and leadership from Anna Wintour and get Neil Gaiman's perspective on storytelling. With the purchase of a membership to the platform, users get an All-Access Pass to learn from some of the world's best professionals in their field.
Now that many people are being forced to stay home, many are choosing to uplevel their skills in a variety of areas. On the all-in-one hub, it's possible to explore classes across multiple categories, with the average lesson coming in at just 10 minutes.
Image Credit: Masterclass
Key Themes Behind This Trend
- Celebrity-led Online Learning
- Using celebrities and industry experts as teachers presents a unique business opportunity to create engaging and diverse educational content.
- Short-form Skill-building Classes
- Offering lessons in bite-size chunks enables users to easily fit education into their busy schedules, opening up new opportunities for learning.
- All-in-one Education Platform
- An all-in-one platform for education with diverse course offerings provides a convenient and efficient way for learners to increase their knowledge and skills.
Where This Applies
- Online Education Platforms
- Creating an online education platform that specializes in short-form courses with celebrity and expert teachers presents numerous business opportunities in the education industry.
- Entertainment and Media
- Entertainment and media companies could capitalize on this trend by partnering with industry experts and celebrities to offer educational content for viewers.
- Beauty and Fashion Industry
- The beauty and fashion industry could provide unique insights and lessons through live and recorded classes taught by industry professionals and experts.
