The London-based designer ASAI is supporting racial injustice by donating the proceeds from his iconic 'Hot Wok' dress to three charities: Black Lives Matter, Solace Women’s Aid and The Voice of Domestic Workers.
Currently, the only person who owns the dress is Rihanna, but in light of global protests, the designer has decided to put the dress on the market for consumers as a means of raising funds for deserving charities and initiatives. Consumers will be able to purchase this once-exclusive fashion item for approximately $375 USD through the designer's Instagram. The design sent waves through the fashion community since it hit the runway in 2017, with items from the line being sported by Steve Lacy, Jorja Smith, Dev Hynes.
Image Credit: Asai Ta, Instagram: asaitakeaway
What's Driving This Trend
- Charitable Fashion
- Designers are using fashion as a means to support social causes, with ASAI's Hot Wok dress being sold to raise funds for charities.
- Celebrity Fashion Influence
- Celebrities like Rihanna are setting fashion trends by wearing exclusive designer pieces, creating demand for those items.
- Direct-to-consumer Sales
- Designers are utilizing social media platforms like Instagram to sell exclusive fashion items directly to consumers.
Who This Affects Most
- Fashion
- Fashion industry professionals can explore opportunities in creating exclusive fashion items for charitable causes.
- Celebrity Endorsements
- Businesses can align themselves with influential celebrities to drive demand for their products or services.
- Social Media Marketing
- Companies can leverage social media platforms like Instagram to directly sell their products to consumers and create buzz around exclusive items.
