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Philanthropic Gen Z Brands

Favored Nations Mobilizes Gen Z to Support Important Issues

— June 16, 2020 — Social Good
Favored Nations was co-founded by Noah Centineo and PR strategist Josh Heller, who are on a mission to activate Gen Z to support and bring awareness to causes related to the environment, mental health, clean energy and more. The charity makes a variety of apparel designs and collaborates with artists, actors, influencers and creatives for user-generated activations and massive social media campaigns. At this current time, Favored Nations' Instagram page is focused on conversations surrounding healthcare, racism and COVID-19.

With its online shop, Favored Nations donates 100% of the proceeds to the shopper’s charity of choice at checkout. Early on in the year during its soft launch, Favored Nations saw its apparel sell out in three days, which was helpful for raising over $40,000 for causes.


Image Credit: Favored Nations
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