FIFA 21 has been launched, and with the new game arrives a host of celebrity avatars users can play as -- famed British singer Dua Lipa is one of the characters, marking a unique crossover for the eSports brand.
This release marks the 28th instalment of the game, which can be played on Nintendo Switch, PlayStation 4 and Xbox One. The new iteration of the game welcomes new celebrity talent to the soccer pitch. Alongside Dua Lipa is David Beckham, DJ Snake, and Lewis Hamilton. What's unique about Dua Lipa's introduction, however, is that she's the first female avatar to be introduced into the game, marking a small step toward a more inclusive playing environment.
Image Credit: Twitter @dlipanews, FIFA
What Makes This Trend Stand Out
- Celebrity Avatars in Video Games
- The inclusion of celebrity avatars in video games creates unique crossover opportunities between entertainment and eSports.
- Inclusive Gaming Environment
- The introduction of the first female avatar in FIFA 21 paves the way for more diverse and inclusive gaming experiences.
- Expansion of Esports Brand
- The addition of famous personalities like Dua Lipa, David Beckham, DJ Snake, and Lewis Hamilton expands the reach and appeal of the FIFA brand.
Sectors Adopting This
- Gaming
- The gaming industry has the opportunity to leverage celebrity avatars as a marketing strategy to attract both gaming and non-gaming audiences.
- Entertainment
- Celebrities can explore new revenue streams by licensing their likeness and becoming playable avatars in popular video game franchises.
- Sports
- Sports brands and athletes can collaborate with video game developers to introduce virtual sports experiences, expanding their reach beyond traditional sports platforms.
