Hyundai recently launched a campaign on the TikTok video platform which is intended to support the company's Super Bowl ad. The TikTok campaign consists of minute-long videos featuring Boston celebrities, including Rachel Dratch, the former 'Saturday Night Live' star. The campaign encourages users to explain how TV or movies can cause people to change, Rachel Dratch's video outlines how filming in Boston reminded her of her childhood.
Hyundai's campaign marks the first time automotive manufacture has leveraged the TikTok video platform. Expanding marketing efforts to TikTok will allow the brand to reach younger consumers who may be in the process of purchasing their first car. Additionally, the TikTok platform will engage consumers, as they are encouraged to make their own content.
Image Credit: Hyundai