Saint Archer Gold is Giving Free 6-Packs to Light Beer Enthusiasts
Grace Mahas — January 30, 2020 — Lifestyle
References: youtube & saintarcherbrewery
MillerCoors recently debuted the new Saint Archer Gold -- a light beer with just 95 calories, 2.6 grams of carbs and 4.2% ABV. To launch the new, premium light beer the brand is launching a tongue-in-cheek marketing campaign that playfully pokes fun at one of its competitors: Michelob Ultra.
The campaign claims that Saint Archer Gold claims it's "a better tasting light beer than Michelob Ultra" (based upon a 2019 Beverage Testing Institute professional expert beer panel tasting.) To compensate light beer lovers for their error, anyone who purchased Michelob Ultra in the past 10 days can get a free 6-pack of Saint Archer Gold.
To claim this free beer, send a picture of the receipt to tastegold@saintarcherbeer.com where you will receive instructions on how to get your hands on the premium light beer before the Super Bowl.
Image Credit: Saint Archer Gold
The campaign claims that Saint Archer Gold claims it's "a better tasting light beer than Michelob Ultra" (based upon a 2019 Beverage Testing Institute professional expert beer panel tasting.) To compensate light beer lovers for their error, anyone who purchased Michelob Ultra in the past 10 days can get a free 6-pack of Saint Archer Gold.
To claim this free beer, send a picture of the receipt to tastegold@saintarcherbeer.com where you will receive instructions on how to get your hands on the premium light beer before the Super Bowl.
Image Credit: Saint Archer Gold
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