Doritos released a teaser video for a new Super Bowl ad, which the company titled 'The Cool Ranch.' However the teaser video is titled 'Bassquake,' and it features Lil Nas X, the hip hop star, riding a horse in a western-style environment. Billy Ray Cyrus will also be included in the full ad, which will air during the Super Bowl.
'The Cool Ranch' ad will help the brand highlight one of its popular products. Additionally using two artists who collaborated to produce one of the most popular songs of 2019 will help the company highlight the product. Releasing ads over the Super Bowl will also ensure that the product will be viewed by large amounts of consumers.
Image Credit: Doritos