Walmart will release an ad for the Super Bowl for the first time in the brand's history, which highlights to company's pickup service. The ad is titled 'Famous Visitors,' and it is 60 seconds in length, with a two-minute version being released on YouTube.
The ad features aliens using the Walmart pickup service, including characters from movies and TV shows. Some of the famous characters included in the ad are Buzz Lightyear from the 'Toy Story' film, and Bill S. Preston Esq from the 'Bill & Ted's Excellent Adventure' film. Walmart also indicated that it will send out an additional message when the ad airs.
The ad could connect with consumers who are fans of the Sci-Fi genre, as many famous characters are included in the ad.
Image Credit: Walmart