Hamilton Shirts is America's oldest custom T-shirt company, having withstood two World Wars, the Great Depression, and the last pandemic, the Spanish flu. After facing so much adversity, the brand is prepared to last through the COVID-19 pandemic, and released a unique ad spot to share messages of stability and hope.
In order to capture America's attention, Hamilton Shirts launched a four-minute short film that chronicles the brand's process, standards and legacy. What's unique about this, is that two generations of owners are the speakers, helping to put a face to the craftsmanship behind each shirt, while emphasizing its family values. In a conversation with AdWeek, Hamilton said “I think that anytime things feel so uncertain, people want to see something that is stable and has existed for long periods of time,”
Image Credit: Hamilton