We're all getting well acquainted with our homes thanks to the rules and regulations brought about by the COVID-19 pandemic, prompting Ikea to release a heartwarming ad spot that highlights the power of home.
The short but sentimental ad, produced in both English and Spanish by Ikea Spain, runs only 30 seconds long, but sends a powerful and universally relatable message. The commercial reminds the viewer that home is more than a place one sleeps, its where memories are made, and where emotional battles are won. The ad spot advises the viewer to take this time to reconnect with one's home, and to embrace the power of being indoors.
Image Credit: Ikea Spain, Mcann Spain