Virgin Hotels' holiday ad paints a more forgiving Santa Claus than we're used to, reminding consumers that it's okay if they weren't 100% good this year. 2020 was hard on everyone, and Virgin Hotels thinks that Santa should let some bad behavior slide. The quirky campaign throws holiday tropes out the window, offering relatable and entertaining content.
The humorous commercials feature 15-second clips of a drunk Santa reading off some of the naughty things people did this year. In one example, Santa laughs as he reads that Shannon used her bra as a face mask, while Viv and her boyfriend faked a Zoom wedding so they could get gifts. Each ad begins with santa exclaiming that this year, everyone is on the 'nice list.'
Image Credit: Virgin Hotels
Virgin Hotels' Holiday Ad is Putting Everyone on Santa's Nice List
Ellen Smith — December 2, 2020 — Marketing
References: virginhotels & adweek