Virgin Hotels' Holiday Ad is Putting Everyone on Santa's Nice List
Ellen Smith — December 2, 2020 — Marketing
References: virginhotels & adweek
Virgin Hotels' holiday ad paints a more forgiving Santa Claus than we're used to, reminding consumers that it's okay if they weren't 100% good this year. 2020 was hard on everyone, and Virgin Hotels thinks that Santa should let some bad behavior slide. The quirky campaign throws holiday tropes out the window, offering relatable and entertaining content.
The humorous commercials feature 15-second clips of a drunk Santa reading off some of the naughty things people did this year. In one example, Santa laughs as he reads that Shannon used her bra as a face mask, while Viv and her boyfriend faked a Zoom wedding so they could get gifts. Each ad begins with santa exclaiming that this year, everyone is on the 'nice list.'
Image Credit: Virgin Hotels
The humorous commercials feature 15-second clips of a drunk Santa reading off some of the naughty things people did this year. In one example, Santa laughs as he reads that Shannon used her bra as a face mask, while Viv and her boyfriend faked a Zoom wedding so they could get gifts. Each ad begins with santa exclaiming that this year, everyone is on the 'nice list.'
Image Credit: Virgin Hotels
Trend Themes
1. Forgiving Santa Claus - Opportunity to challenge traditional holiday narratives and promote forgiveness and understanding in advertising.
2. Relatable and Entertaining Content - Demand for humorous and relatable advertising content to engage consumers and stand out from traditional holiday campaigns.
3. Unconventional Holiday Tropes - Preference for breaking away from traditional holiday tropes and embracing unconventional approaches in advertising.
Industry Implications
1. Hospitality - Opportunity to create unique and engaging holiday campaigns that resonate with consumers in the hospitality industry.
2. Advertising and Marketing - Opportunity for creative agencies to develop innovative and entertaining holiday ad campaigns that break traditional stereotypes.
3. Retail - Chance to incorporate unconventional holiday narratives in retail advertising to captivate consumers and promote brand differentiation.
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