While 2020 was a year of disappointment for many, Miller Lite is celebrating one good thing that came out of the pandemic – the end of work holiday parties. The brand bids farewell to the work holiday party in a new campaign titled 'Farewell, Holiday Parties.' The creative spot will air on social media, digital video, and TV programming.
Miller Lite also enlisted renowned visual artist, Alex Prager, to memorializing people’s cringiest moments in an art exhibit at the Los Angeles County Museum of Art (LACMA). The installation will feature "hyperrealist statues of people you might spot at a typical office gathering – and might not miss too much this year." For those that can't make it in person, the exhibit will also be available as a virtual experience.
In addition to the creative campaign and art exhibition, Miller Lite is also giving away 6-packs for those with canceled work parties. People can visit @MillerLite on Twitter for more information.
Image Credit: Miller Lite