During these uncertain and anxiety-inducing times caused by the COVID-19 pandemic, a little bit of humour can go a long way, prompting Coors Light's latest promotion, 'America could use a beer.'
In the 50-second ad spot, the iconic beer brand walks the viewer through the history of "suckiness," including the Second World War, the Great Depression, and today's current climate. The narrator states that during those hard times, beer was a uniting force that encouraged people to keep pressing on. In light of this, the beer brand announced that sometimes we just need a beer, prompting viewers to take to Twitter to nominate someone who deserves a six pack. Using the hashtag for visibility, Coors Light will buy selected participants a much-needed six pack.
Image Credit: Coors Light