Dunkin’ recently launched its first-ever national recruitment campaign, in an attempt to highlight the 25,00 job openings it has at all across the United States. The recruitment campaign is titled “Dunkin’ Runs on You,” and was created by BBDO New York. The QSR company also entered into a partnership with Southern New Hampshire University to make online college educational training, and business skills, available to employees of Dunkin’. Offering courses will also help franchise owners retain employees over time.
The campaign attempts to highlight the skill development opportunities at Dunkin’ location and flexible work hours. Dunkin’ released the campaign across multiple platforms, including TV, social media, radio, and signage.
Overall the campaign is a creative way to attract potential employees, who may value the educational opportunities.
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