The WNBA 2020 season was announced with a powerful ad spot that celebrates the resilience of women.
Dubbed 'MAKE WAY,' this one minute commercial stars some of the league's top players, including Sue Bird and A’ja Wilson. Directed by Elena Parasco, this ad promotes more than just the league, it promotes the women that make it what it is. A mix of mid-game clips are coupled with close-ups and voiceovers, juxtaposing the extreme athleticism with the confidence and dedication that it takes to become a top player.
In addition to the visuals, a voiceover recites "make way for the sisterhood that is rising, because it's time to not just know the WNBA, but the women behind it."
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The WNBA 2020 Season is Announced with the Make Way Ad
1. Resilience of Women - Disruptive innovation opportunity: Develop products and services tailored specifically to empower and support women in various aspects of their lives.
2. Celebrating Women in Sports - Disruptive innovation opportunity: Create inclusive sports platforms and events that highlight the achievements and stories of female athletes.
3. Sports Advertising Evolution - Disruptive innovation opportunity: Utilize innovative advertising techniques and storytelling methods to engage and captivate audiences in the sports industry.
1. Sports Apparel - Disruptive innovation opportunity: Design and market sports apparel specifically for female athletes, focusing on performance and inclusivity.
2. Sports Media - Disruptive innovation opportunity: Create media platforms that provide extensive coverage of women's sports and promote female athletes as role models.
3. Sports Sponsorship - Disruptive innovation opportunity: Collaborate with brands and organizations to increase sponsorship opportunities for women's sports, leading to enhanced visibility and financial support.