It is interesting to see how independent businesses are fairing during the COVID-19 pandemic, especially as many consumers turn to support their beloved local restaurants and retailers. Narda Comedor—a restaurant in Buenos Aires—is surviving the restrictions imposed by the government in response to COVID-19 by building a unique takeaway system.
Chef Narda Lepes and her head chef, Martín Sclippa, are taking a creative route to solve the lack of business opportunity. The duo is designing various daily specials and dishes, including sandwiches and boxes of small deserts, to bring the unique taste of Narda Comedor to one's home. In order to call attention to these specially chef-crafted goods, the restaurant is sharing them on social media with the hashtag #ComedorEnCassa which translates to 'Comedor at Home.'
Image Credit: Instagram @NardaComedor
What Makes This Trend Stand Out
- Daily Menu Takeaway
- Restaurants can offer daily takeaway menus to increase sales and bring unique experiences to customers at home.
- Social Media Advertising
- Restaurants can use social media to advertise their daily takeaway menus to reach more customers and increase sales.
- Creative Menu Design
- Restaurants can design creative and unique menus to offer customers a different experience and stand out from competitors.
Sectors Adopting This
- Restaurant
- Restaurants can provide takeaway options and use social media to advertise them.
- Food Delivery
- Food delivery services can partner with restaurants to offer daily takeaway menus to customers.
- Marketing
- Marketing agencies can assist restaurants in designing and advertising their daily takeaway menus.
