Stella Artois is launching an Instagram cooking show, in order to entertain people at home, as well as support efforts against COVID-19. The Instagram cooking show is titled Stella Sessions@Home, and it will air Tuesday through Fridays on IGTV. The show will consist of cooking classes, as well as local eateries that consumers can support.
The show will also have some notable personalities in order to connect with viewers. Tuesdays and Thursdays will be hosted by Eva Longoria, the actress, and Marcus Samuelsson, a chef. Fridays will be hosted by Karla Welch, the founder of X Karla, where a virtual happy hour will take place on the platform. Friday shows will also have a surprise guest to participate in the social media happy hour.
Image Credit Anheuser-Busch
Key Themes Behind This Trend
- Virtual Cooking Classes
- The rise of virtual cooking classes presents an opportunity for food brands to engage with consumers and offer interactive cooking experiences.
- Social Media Entertainment
- The popularity of social media cooking shows highlights the demand for engaging and entertaining content on platforms like Instagram, providing opportunities for brands to tap into this trend.
- Supporting Local Eateries
- The inclusion of local eateries in cooking shows showcases the importance of supporting small businesses, opening up avenues for collaborations and promotions between food brands and local establishments.
Where This Applies
- Food and Beverage
- Food and beverage companies can leverage the trend of virtual cooking classes to create their own interactive cooking experiences, promote products, and engage with consumers.
- Entertainment
- The success of social media cooking shows demonstrates the potential for the entertainment industry to produce and sponsor engaging content on platforms like Instagram, reaching wider audiences.
- Hospitality
- The incorporation of local eateries in cooking shows presents an opportunity for the hospitality industry to collaborate with food brands and attract customers by showcasing their unique offerings.
