Facebook is introducing a new streaming feature that will allow creators to financially gain form broadcasting. Users will be able to launch online events and live streams where users will be charged or access. The new streaming feature was created with creatives in mind, as it can help them continue to reach audiences as people remain at home. The feature could help musicians, comedians, personal trainers, and more. Additionally, non-profit organizations can use the new feature to collect donations.
Overall allowing users to financially gain from streaming shows that the platform is adapting to changing circumstances where people cannot gather in large numbers. It also allows Facebook to capture a higher market share of stream viewership, as more people are watching live streams due to COVID-19.
Image Credit: Facebook
What Makes This Trend Stand Out
- Monetized Live Streaming
- The trend of monetized live streaming is creating opportunities for creators to earn revenue through online events and live streams.
- Audience Monetization
- The trend of audience monetization is providing opportunities for platforms to capture a higher market share by allowing users to charge for access to live streams.
- Online Fundraising
- The trend of online fundraising is empowering non-profit organizations to collect donations through live streaming platforms.
Sectors Adopting This
- Entertainment
- The entertainment industry can leverage monetized live streaming to generate revenue for musicians, comedians, and other creatives.
- Fitness
- The fitness industry can embrace monetized live streaming to offer personalized training sessions and classes to users willing to pay for access.
- Non-profit
- The non-profit industry can utilize the online fundraising trend by using live streaming platforms to collect donations and support their causes.
