Facebook is introducing a new streaming feature that will allow creators to financially gain form broadcasting. Users will be able to launch online events and live streams where users will be charged or access. The new streaming feature was created with creatives in mind, as it can help them continue to reach audiences as people remain at home. The feature could help musicians, comedians, personal trainers, and more. Additionally, non-profit organizations can use the new feature to collect donations.
Overall allowing users to financially gain from streaming shows that the platform is adapting to changing circumstances where people cannot gather in large numbers. It also allows Facebook to capture a higher market share of stream viewership, as more people are watching live streams due to COVID-19.
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