Pinterest recently added a number of software tools that will help people create content on its platform. The software tools make the platform compatible with a number of different platforms inclduding Adobe Spar, Over, PicMOnkey, and Canvana. Creatives can now use those various platforms to edit and publish content for Pinterest. The tools can be used to create multimedia experiences that accompany recipes, DIY projects, kids' activities, and more.
The addition of the software tools is in line with the platform's new brand strategy, of fostering a creative environment. Providing creatives with tools allow them to produce better conetne that users are more likely to engage with. Additionally, advertisers may be more interested in the Pinterest platform if it has high quality, engaging content, that attracts more viewers.
Image Credit: Pinterest