The Tropicana Essentials Energise juice drink is one of the latest refreshments from the brand that targets health-conscious consumers as well as those who are looking for an easy way to increase their daily intake of fruit. The drink features a tropical flavor profile that's achieved with ingredients like pineapple, passionfruit, banana and ginseng, while also features magnesium in the mix to boot. This is reported to help a person fight against fatigue and maintain alertness throughout the day.
Marketing Manager for Tropicana at PepsiCo Caroline Wilding spoke on the new Tropicana Essentials Energise juice drink saying, "Only one-third of British adults currently achieve their five portions of fruit & veg a day. Juice drinkers are 70% more likely to achieve their five a day target and so, as the UK’s number one chilled juice brand, we can play a role in closing that gap. Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest-growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand.”