To help celebrate the warmer weather and the launch of its new beer can packaging, Coors Light recently launched a sunglass giveaway where 1,000 lucky fans can win Ray-Bans. The campaign was inspired by the summer-themed can that features a pair of sunnies with the word "chill" inscribed between the lenses.
To enter the sunglass giveaway, all fans need to do is to post a picture on Twitter or Instagram with the can sunglasses over their eyes accompanied by the hashtags #TakeTimeToChill and #sweeps, as well as following the brand on social media. Submissions will be open from Wednesday, May 20th at noon CT until Monday, May 25th at 11:59:59 PM CT.
Image Credit: Coors Light
What Makes This Trend Stand Out
- Branded Sunglass Giveaways
- Opportunity for beer brands to engage and reward customers through branded giveaways.
- Social Media Contests
- Opportunity to leverage social media platforms for engaging and interactive marketing campaigns.
- Summer-themed Packaging
- Opportunity to create limited edition packaging that resonates with consumers during specific seasons.
Sectors Adopting This
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to boost brand loyalty and engagement through promotional giveaways.
- Fashion and Accessories
- Opportunity for fashion and accessory brands to partner with beverage companies for co-branded merchandise and giveaways.
- Advertising and Marketing
- Opportunity for marketing agencies to help brands design and implement social media contests and giveaways to increase brand awareness and customer engagement.
