People may not be able to enjoy the familiar experience of ordering a meal from Burger King in a physical restaurant but Burger King Japan is introducing the next best option with a solution that helps to make a Whopper at home. CooKING Burger @Home is a delivery-only set that provides fans with the necessary ingredients for making the chain's signature burger.
When it comes to ordering, the CooKING Burger @Home can be ordered in sets of two or four, complete with the right number of 100% beef patties and real Burger King sesame-topped buns. To share Burger King's famous flame-grilled flavors, the patties are cooked over an open flame on Burger King’s original broiler. The set also comes with a Whopper recipe, to which other fresh ingredients can be added.
Key Themes Behind This Trend
- Home Burger Kits
- Opportunity for offering DIY meal kits for popular restaurant dishes to be enjoyed at home.
- Delivery-only Sets
- Potential for providing delivery-only sets with all the necessary ingredients for recreating popular food items at home.
- Flame-grilled Flavors
- Chance to capitalize on the desire for authentic flame-grilled flavors in homemade meals.
Where This Applies
- Food Delivery
- Disruptive innovation opportunity for food delivery companies to partner with restaurants in offering DIY meal kits for delivery.
- Meal Kit Services
- Opportunity for meal kit services to expand their offerings by providing DIY kits for popular fast food items.
- Fast Food Chains
- Potential for fast food chains to create DIY meal kits for their signature dishes and offer them for delivery or pickup.
