What is the trend of home burger kits?

Opportunity for offering DIY meal kits for popular restaurant dishes to be enjoyed at home.

What is the trend of delivery-only sets?

Potential for providing delivery-only sets with all the necessary ingredients for recreating popular food items at home.

What is the trend of flame-grilled flavors?

Chance to capitalize on the desire for authentic flame-grilled flavors in homemade meals.

What are the implications for the food delivery industry?

Disruptive innovation opportunity for food delivery companies to partner with restaurants in offering DIY meal kits for delivery.

What are the implications for the meal kit services industry?

Opportunity for meal kit services to expand their offerings by providing DIY kits for popular fast food items.

What are the implications for the fast food chains industry?

Potential for fast food chains to create DIY meal kits for their signature dishes and offer them for delivery or pickup.

Flame-Grilled Burger Kits : make a whopper

Flame-Grilled Burger Kits

CooKING Burger @Home Provides Ingredients to Make a Whopper at Home

Laura McQuarrie — May 2, 2020 — Lifestyle

References: prtimes.jp & soranews24

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People may not be able to enjoy the familiar experience of ordering a meal from Burger King in a physical restaurant but Burger King Japan is introducing the next best option with a solution that helps to make a Whopper at home. CooKING Burger @Home is a delivery-only set that provides fans with the necessary ingredients for making the chain's signature burger.

When it comes to ordering, the CooKING Burger @Home can be ordered in sets of two or four, complete with the right number of 100% beef patties and real Burger King sesame-topped buns. To share Burger King's famous flame-grilled flavors, the patties are cooked over an open flame on Burger King’s original broiler. The set also comes with a Whopper recipe, to which other fresh ingredients can be added.

Trend Themes

Home Burger Kits — Opportunity for offering DIY meal kits for popular restaurant dishes to be enjoyed at home.
Delivery-only Sets — Potential for providing delivery-only sets with all the necessary ingredients for recreating popular food items at home.
Flame-grilled Flavors — Chance to capitalize on the desire for authentic flame-grilled flavors in homemade meals.

Industry Implications

Food Delivery — Disruptive innovation opportunity for food delivery companies to partner with restaurants in offering DIY meal kits for delivery.
Meal Kit Services — Opportunity for meal kit services to expand their offerings by providing DIY kits for popular fast food items.
Fast Food Chains — Potential for fast food chains to create DIY meal kits for their signature dishes and offer them for delivery or pickup.

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