Kyuramen is making it easier than ever to enjoy a taste of Japan from the comfort of your own home with the debut of its new Japanese Rice Burgers.
A delicious alternative to classic American-style burgers, a rice burger is a Japanese recipe that dates back to 1987 and involves swapping hamburger buns for a pair of sticky rice patties. Kyuramen's new Japanese Rice Burgers follow this same format and come in three different varieties: the Crispy Chicken Rice Burger, the Teriyaki Beef Rice Burger, and the Soft Shell Crab Rice Burger. The Crispy Chicken Rice Burger features crispy fried chicken and Kyuramen’s special mayo, while the Teriyaki Beef Rice Burger features sauteed teriyaki-covered beef. Lastly, the Soft Shell Crab Rice Burger features crispy soft shell crab and house-made Sauerkraut Pepper.
All three of the burgers can be made at home in under 30 minutes
Image Credit: Kyuramen
Key Themes Behind This Trend
- DIY Ethnic Cuisine
- There is growing consumer interest in creating authentic ethnic dishes at home, which drives demand for convenient DIY meal kits.
- Fusion Comfort Food
- Combining traditional Japanese ingredients with popular Western comfort food concepts appeals to consumers looking for novel culinary experiences.
- Quick Gourmet Meals
- High-quality, easy-to-assemble meal kits cater to busy individuals seeking gourmet meals without extensive preparation.
Where This Applies
- Meal Kit Delivery Services
- Meal kit services can expand their offerings to include more diverse, culturally-rich options like Japanese Rice Burgers.
- Specialty Grocery Stores
- Retailers can stock unique, pre-assembled meal components that allow consumers to make international dishes at home easily.
- Ready-to-cook Food Sector
- Products that combine convenience with gourmet appeal, such as build-your-own Japanese Rice Burgers, are becoming increasingly popular.
