While in-person celebrations may be off-limits, UGG still wants to help consumers celebrate Pride Month with its new all-gender-slides collection.
In honor of Pride Month 2020, UGG teamed up with GLAAD and the Pacific Pride Foundation to create an all-gender-slides collection. The new collection features the Disco Checker Slide and Fluff Yeah silhouettes in a range of bright and colorful hues. The slides themselves are made from fluffy material and the brand's UGGplush wool blend. These are slides that can be worn by people of all genders, as demonstrated by a star-studded campaign launched by the brand.
And it's not just about the shoes. UGG is also donating $125,000 to GLAAD to support the organization's non-profit initiatives.
Image Credit: <i> UGG.</i>
Key Themes Behind This Trend
- Diversity and Inclusion Footwear
- Footwear companies can create collections that celebrate diversity while promoting inclusivity and comfort.
- Charitable Collaborations
- Businesses can partner with non-profit organizations to create products that raise funds and awareness for important causes.
- Gender-neutral Marketing
- Marketing campaigns can feature diverse models to showcase that products are created for everyone regardless of gender identity.
Where This Applies
- Fashion
- Fashion brands have the opportunity to create gender-neutral collections that promote inclusivity and diversity.
- Non-profit
- Non-profit organizations can collaborate with companies to create products that raise funds and awareness for social causes.
- Marketing
- Marketing agencies can help companies create inclusive campaigns that celebrate diversity and promote gender-neutral messaging.
