7-Eleven announced the launch of two new 7-Eleven pizzas at its stores including Speedway, Stripes, and 7-Eleven. The two new pizzas are the Veggie and Breakfast pizzas, which each offer new options to customers with dietary preferences and restrictions.
The Breakfast pizza features breakfast sausage, mozzarella cheese, and cheddar cheese, all baked onto 7-Eleven's signature pizza crust and topped with hot gravy. This is a new breakfast offering from the company that takes a unique approach to traditional breakfast menus. However, the pizza is enjoyable at any time of the day.
The Veggie pizza on the other hand is a more traditional pizza, featuring peppers, onions, mushrooms, and cheese. Each pizza is available now, and 7Rewards members are eligible to order the pizza for $1 while ordering a regular-sized fountain drink or hot beverage. This means customers can get the breakfast pizza with their morning coffee, get the veggie pizza with an afternoon soda, or any other combination.
Image Credit: 7-Eleven
Key Themes Behind This Trend
- Convenience Store Pizza
- There is an opportunity for the convenience store industry to innovate in the food category, particularly in pizza offerings.
- Alternative Diet-friendly Options
- There is a trend towards offering menu options that cater to alternative dietary preferences, such as vegetarian and breakfast items.
- Affordable Food and Drink Combos
- The market shows a demand for affordable food and drink bundles, encouraging stores to offer combination deals and loyalty rewards.
Where This Applies
- Convenience Store
- Convenience stores have the potential to disrupt the fast food and take-out industry with unique and cheaper food options.
- Fast Food and Quick Service Restaurants
- Fast food and quick-service restaurants can adapt and innovate by incorporating more alternative diet-friendly menu items to cater to changing customer preferences.
- Beverage Industry
- Beverage companies can collaborate with food retailers to create combination drink and food deals, offering more value to their customers.
