Schnuck Markets has announced a new business collaboration whereby the supermarket will sell grab-and-go versions of Sister Sister Kitchen meals. Sister Sister Kitchen is a St. Louis-based, Asian-owned restaurant that specializes in Singaporean and Chinese-inspired cuisines.
Schnuck Markets will sell pre-made meals in the deli and prepared food sections, which vary by location. However, Sister Sister Kitchen grab-and-go meals will be available at all Schnuck Markets locations nationwide. The types of meals included are 'General Tso's Chicken,' 'Vegetable Lo Mein,' 'Singapore Noodles,' and many more Asian-inspired cuisines.
This partnership is a continuation of Schnuck Market's initiative to bring local restaurants to a larger consumer base while promoting high-quality, modern foods from a variety of cultural backgrounds.
Image Credit: Sister Sister Kitchen, LuLu Restaurant Group
What Makes This Trend Stand Out
- Grab-and-go Supermarket Meals
- Supermarkets are collaborating with local restaurants to offer pre-made meals, presenting opportunities for further partnership and expansion of food selections.
- Promotion of Cultural Foods
- Collaborations between supermarkets and independent restaurants can promote diversity in food offerings and allow greater access to cultural cuisines.
- Convenient Meal Options
- The popularity of pre-made meals suggests a growing demand for efficient and convenient meal options.
Sectors Adopting This
- Retail
- Collaborations with local restaurants present an opportunity for supermarkets to expand their prepared food offerings and cater to changing consumer preferences.
- Food Service
- Independent restaurants can increase their customer base by partnering with supermarkets and making their food more widely available.
- Cultural Cuisine
- Offering diverse, cultural cuisine can be a unique selling point for food industries and may appeal to a broader range of consumers.
