Senior-Focused Health Applications

LG and Independa Have Brought Wellness Features to LG Smart TVs

LG has announced a new collaboration with Independa to bring a variety of wellness-focused features to LG smart TVs. The 'Independa Health Hub' is a senior-focused application that allows users to conveniently make dentist's or doctor's appointments, communicate with loved ones, and access a health-focused pharmacy platform. The application will require a secondary account to be set up, but after this process, it is easy to receive a variety of health benefits.

A dentist's appointment made through Independa costs $75 while a doctor's appointment costs $55. The large television screen is then used for a high-quality video call which can be easier for seniors to interact with due to the real-world clarity and size of the display. Also included on the Independa application is a free pharmacy plan named 'Capital Rx' which gives adults discounts on prescriptions and wellness videos.

Image Credit: LG, Independa

Senior-focused Health Applications
As technology continues to reach a wider audience, developing health applications specifically catered towards seniors presents an opportunity for disruptive innovation in the healthcare market.
Telemedicine Through Smart Tvs
The integration of health-focused applications onto smart TVs provides an opportunity for healthcare providers to offer more convenient and accessible telemedicine services to their patients.
Merging Healthcare and Technology
The Independa Health Hub represents a trend towards technology and healthcare collaboration, leading to potential disruptive innovation opportunities in healthcare services and products.

Where This Applies

Healthcare
Healthcare providers can partner with technology companies to develop telemedicine services or wellness-focused applications, providing a more efficient and convenient experience for patients.
Technology
Technology companies can collaborate with healthcare providers to bring health-focused applications and services to different platforms, opening new markets and revenue streams.
Pharmaceuticals
As seen with Capital Rx, pharmaceutical companies can use health-focused applications to offer discounts or wellness content to seniors or those with chronic illnesses.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 65%
Freshness 11%