Sweetfin – renowned as the leader of the poke bowl and plant-based bowl category in the United States – recently announced a new investment with the European brand Poke House. Having invested in Sweetfin, Poke House has become the largest investor in the California-style poke concept. Currently, the European brand operates 75 restaurants in Italy, France, Portugal, Spain, and the U.K, and the new strategic partnership will bring the location total to 90.
“Sweetfin is the pioneer in the global poke and plant-based bowl category, and we’re proud to team up with Europe’s leaders of the same segment,” said Sweetfin President and Co-Founder Seth Cohen. “Poke House’s international presence is very strong, and we have been impressed with the growth of their brand and team, as well as the technological investments that they’ve made in their business. Through this strategic partnership, we have a goal of tripling our unit count and entering new territories throughout the Southwest and other markets in the U.S.
Image Credit: Sweetfin
Poke House Partners with Sweetfin to Fuel American Growth
Grace Mahas — January 19, 2022 — Business