With the intention of defining the future of beauty in the metaverse, and promoting growth and innovation, NYX Professional Makeup announced GORJS as the world's first DAO (Decentralized Autonomous Organization.) As described by the digitally native beauty brand, this community-led artist collective is "focused on fostering the development of the 3D artist community and its evolving approach to makeup in the metaverse."
DAO will help to create a community of artists who are taking beauty to whole new levels in the metaverse, all the while making sure that everyone is part of the conversation with diversity, inclusivity and accessibility as shared values.
Previewed at the Viva Technology conference in Paris, GORJS by NYX Professional Makeup is set to share the work of creators like @thisiscraves, @smeccea and @curry_tian.
What Makes This Trend Stand Out
- Metaverse Artist Collectives
- The rise of DAOs for metaverse beauty brands presents an opportunity for digital artists to collaborate and innovate in new ways.
- Decentralized Autonomous Organizations (daos)
- NYX Professional Makeup's GORJS is leading the way in the beauty industry by establishing a community-led, decentralized, and autonomous organization.
- 3D Makeup
- The evolving approach to makeup in the metaverse presents a disruptive innovation opportunity for brands to push the boundaries of traditional makeup and explore new 3D beauty concepts.
Sectors Adopting This
- Beauty Industry
- NYX Professional Makeup's GORJS introduces an innovative approach to beauty in the metaverse and presents an opportunity for beauty brands to explore decentralized and community-led initiatives.
- Digital Art Industry
- Metaverse artist collectives are at the forefront of the digital art movement and present an opportunity for artists to collaborate and innovate in new and exciting ways.
- Technology Industry
- The rise of decentralized platforms and DAOs presents a disruptive innovation opportunity for the technology industry to redefine traditional business models and create new opportunities for collaboration and innovation.
