Clinique's Metaverse More Like Us Supports Inclusive Digital Beauty
Laura McQuarrie — June 8, 2022 — Fashion
References: clinique & prnewswire
Clinique, the first Estée Lauder Companies brand to launch in the Metaverse, is kicking off a makeup NFT campaign with creator Daz 3D, one of the world's most inclusive NFP (non-fungible people) collections. With a focus on bringing accessibility, inclusivity and representation to the metaverse, the campaign was made possible in collaboration with leading global makeup artists and creators Tess Daly, Sheika Daley and Emira D'Spain.
The exclusive NFT "Metaverse More Like Us" Campaign challenges standards in the beauty industry and celebrates individual self-expression. The campaign also brings attention to the fact that "In the Metaverse, as it stands today, only 20% of users and creators are women, less than 16% of all NFT artists are female, and NFTs with avatars of color and disability are valued lower than white avatars."
The exclusive NFT "Metaverse More Like Us" Campaign challenges standards in the beauty industry and celebrates individual self-expression. The campaign also brings attention to the fact that "In the Metaverse, as it stands today, only 20% of users and creators are women, less than 16% of all NFT artists are female, and NFTs with avatars of color and disability are valued lower than white avatars."
Trend Themes
1. Inclusive NFT Campaigns - Brands can collaborate with creators to promote inclusion and representation while challenging industry standards in the metaverse.
2. Innovative Beauty Campaigns - The use of NFTs in makeup campaigns can bring attention to important issues while providing new and unique ways for consumers to engage with beauty brands.
3. Gender and Diversity in the Metaverse - As the metaverse continues to grow, it's important that brands make efforts to promote gender equity and diversity for creators and users of all backgrounds.
Industry Implications
1. Beauty - Beauty brands can leverage NFTs to engage with consumers in novel ways and promote inclusive messaging.
2. Art - Collaborations between NFT creators and artists can create new opportunities for selling and sharing art in digital spaces.
3. Tech - As the metaverse evolves, advancements in technology can provide more opportunities for brands to engage with consumers in innovative ways while promoting inclusivity and diversity.
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