e.l.f. Skin Cosmetics Handle Any Skin Concern
Michael Hemsworth — June 15, 2022 — Marketing
References: elfcosmetics & drugstorenews
The e.l.f. Skin products are being launched by e.l.f. Beauty as a series of skincare solutions to help consumers easily tackle an array of skin concerns. The new range of skincare products consists of three collections including Pure Skin, Blemish Breakthrough and Holy Hydration!, which are each formulated with a series of skin-loving ingredients. Competitively priced, the skincare products meet globe clean beauty standards, and exceed stipulations from the FDA and the European Union Cosmetic Regulation.
Chief Marketing Officer Kory Marchisotto spoke on the new e.l.f. Skin products saying, "E.l.f.’s mission is to disrupt industry norms, and our journey into skin care aligns with this mission. We’re democratizing clean and effective skin care by making it accessible at unbelievable prices.”
Chief Marketing Officer Kory Marchisotto spoke on the new e.l.f. Skin products saying, "E.l.f.’s mission is to disrupt industry norms, and our journey into skin care aligns with this mission. We’re democratizing clean and effective skin care by making it accessible at unbelievable prices.”
Trend Themes
1. Clean Beauty Revolution - e.l.f. Skin Cosmetics' formulation with skin-loving ingredients meets globe clean beauty standards, presenting an opportunity for businesses to develop affordable and quality skincare products without compromising on quality and safety standards.
2. Affordable Solution-driven Skincare - e.l.f. Skin Cosmetics breaks down traditional industry norms by creating a series of affordable and effective skincare solutions, disrupting traditional pricey, big-brand solutions.
3. Market for Skincare by Skin Type - The creation of skincare products based on skin types is proving valuable in a time when consumers are more conscious of their skin concerns and needs, offering businesses the opportunity to develop unique products designed specifically to suit different skin types and concerns.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industries seeing disruptive innovation opportunities from the creation of affordable and quality skincare solutions that meet clean beauty standards, along with targeted range segmentation options.
2. E-commerce - The rise of e.l.f. Skin products on e-commerce platforms show potential for online brands aspiring to make high-quality skincare accessible and affordable to customers, while meeting quality standards as per the industry and regulatory bodies.
3. Consumer Goods - The democratization of skincare products through the creation of affordable, quality solutions with formulation focus on meeting various skin types and needs presents new avenues of growth for consumer goods businesses in the skincare sector.
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