Weightless Moisturizing Blushes

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Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes

— June 12, 2022 — Marketing
A clean formula, light coverage, and hydrating properties are the staples that make Laura Mercier's new Tinted Moisturizing Blush worthwhile for consumers. Created without any harmful ingredients, the product is multi-tasking and buildable. The formulation guarantees "long-lasting cheek color [that] effortlessly melts into the skin [to] create a soft natural flushed look, perfect for a no-makeup makeup look."

Laura Mercier embraces the functionality and value of skincare-makeup hybrids in its Tinted Moisturizing Blush. The formula is enhanced with Rasberry Seed and Prickly Pear. While the former works to condition the skin, the latter delivers a much-needed dose of hydration with can last for up to 12 hours.

From Shimmering Garnet to Cappuccino, there are a total of nine moisturizing blush finishes that one may choose from.

Image Credit: Sephora

Trend Themes

  1. Weightless Moisturizing Blushes — The trend towards weightless, moisturizing and clean formula blushes with multi-tasking and buildable properties.
  2. Skincare-makeup Hybrids — The trend towards makeup products that include skincare properties such as conditioning and hydration.
  3. Multi-finish Blushes — The trend towards offering a variety of finishes for blushes such as shimmering and matte.

Industry Implications

  1. Beauty and Personal Care — There is an opportunity for brands to create more clean and multi-tasking blush products that incorporate skincare properties.
  2. Health and Wellness — The trend towards clean and natural ingredients in beauty products aligns with the health and wellness industry's emphasis on natural and plant-based ingredients.
  3. Fashion and Cosmetics — With the trend towards multi-finish and buildable blushes, there is an opportunity for brands to create innovative packaging and application tools for a customized makeup look.
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