Weightless Moisturizing Blushes

Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes

A clean formula, light coverage, and hydrating properties are the staples that make Laura Mercier's new Tinted Moisturizing Blush worthwhile for consumers. Created without any harmful ingredients, the product is multi-tasking and buildable. The formulation guarantees "long-lasting cheek color [that] effortlessly melts into the skin [to] create a soft natural flushed look, perfect for a no-makeup makeup look."

Laura Mercier embraces the functionality and value of skincare-makeup hybrids in its Tinted Moisturizing Blush. The formula is enhanced with Rasberry Seed and Prickly Pear. While the former works to condition the skin, the latter delivers a much-needed dose of hydration with can last for up to 12 hours.

From Shimmering Garnet to Cappuccino, there are a total of nine moisturizing blush finishes that one may choose from.

Image Credit: Sephora

Weightless Moisturizing Blushes
The trend towards weightless, moisturizing and clean formula blushes with multi-tasking and buildable properties.
Skincare-makeup Hybrids
The trend towards makeup products that include skincare properties such as conditioning and hydration.
Multi-finish Blushes
The trend towards offering a variety of finishes for blushes such as shimmering and matte.

Industries Being Reshaped

Beauty and Personal Care
There is an opportunity for brands to create more clean and multi-tasking blush products that incorporate skincare properties.
Health and Wellness
The trend towards clean and natural ingredients in beauty products aligns with the health and wellness industry's emphasis on natural and plant-based ingredients.
Fashion and Cosmetics
With the trend towards multi-finish and buildable blushes, there is an opportunity for brands to create innovative packaging and application tools for a customized makeup look.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 85%
Freshness 13%

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