The MyKirei by KAO Wash & Go Brings Hygiene to People
Laura McQuarrie — June 17, 2022 — Marketing
References: mykirei & prnewswire
This summer, a MyKirei by KAO Wash & Go sink-equipped mobile unit will be making its way to New York City to visit "hygiene hot spots like dog parks and playgrounds" to deliver cleanliness where it's needed most. As part of this experience, people will be able to try the social media-famous Yuzu Flower and Paw Print Foam Hand Washes and discover the benefits of the biodegradable, earth and skin-friendly Foam Hand Washes.
As part of the experience, people will get to choose the foaming hand wash they'd like to try and brand ambassadors will help them create their own "viral moment." The MyKirei by KAO Wash & Go sink-equipped mobile unit taps into the incredible popularity of the personal care products on TikTok.
As part of the experience, people will get to choose the foaming hand wash they'd like to try and brand ambassadors will help them create their own "viral moment." The MyKirei by KAO Wash & Go sink-equipped mobile unit taps into the incredible popularity of the personal care products on TikTok.
Trend Themes
1. Mobile Hygiene Units - There is potential for other companies to create their own mobile hygiene units to deliver cleanliness where it's needed most.
2. Social Media-ready Products - Brands can take advantage of the popularity of personal care products on social media by creating unique and visually appealing products that can be shared online.
3. Eco-friendly Hand-washing - As consumers become more conscious of their environmental impact, there is an opportunity for companies to develop biodegradable and earth-friendly hand-washing products.
Industry Implications
1. Personal Care - Other companies in the personal care industry may want to consider creating their own social media-ready products that cater to the internet's latest obsession with hygiene.
2. Travel and Hospitality - Hotels and airlines can consider adding mobile hygiene units to their amenities for passengers and guests wanting quick and convenient access to cleanliness when they're on the go.
3. Pet Care - Pet grooming companies can consider creating mobile hygiene units catering specifically to dogs and their owners for a unique and convenient grooming experience.
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