Meta, formerly Facebook, has announced the launch of a new range of immersive virtual reality horror experiences, which will be available to all Meta Quest users.
The first offering from Meta will be a 180-degree VR experience directed by Eli Roth called 'Haunted House.' The Vanessa Hudgens-led movie transports users to a terrifying house party in which all of the guests appear to have been transformed into demonic dolls.
In addition, the Meta will roll out a four-episode mini-series called 'Scream Park.' The 360-degree horror experience will be set in a deranged amusement park and will star Stranger Things actress Grace Van Dien. Other horror offerings in Meta's pipeline include 'Tokyo Case,' 'Alien Apocalypse,' 'Meta Horizon World's Drive-In,' and 'Pennywise the Dancing Clown.'
Image Credit: Meta
Why This Trend Is Growing
- Immersive Virtual Reality
- As Meta launches immersive virtual reality horror experiences, there is an opportunity to create more engaging and interactive VR content across different industries.
- Celebrity-starring Films
- The new range of immersive VR experiences from Meta, which features celebrities such as Vanessa Hudgens, provides an opportunity to explore creating films and experiences using celebrity endorsements in industries like tourism or education.
- Horror Mini-series
- Meta's rollout of horror mini-series, including 'Scream Park' and 'Pennywise the Dancing Clown', shows an opportunity to extend content distribution beyond just one-off offerings, perhaps inspiring new forms of design of entire storytelling arcs in areas such as gaming and advertising.
Industries Being Reshaped
- Film and Television
- As Meta announces the release of celebrity-starring VR horror films, there's an opportunity to collaborate with new technology that can make horror movies more interactive and immersive.
- Gaming
- Meta's launch of horror mini-series shows the potential for more immersive and interactive storytelling in gaming, which can help create better gaming experiences for players.
- Advertising
- As celebrity-starring films become more popular in VR, there's an opportunity for advertisers to explore using celebrity endorsements or immersive experiences as a way to engage with customers in a different way.
