Modern wellness brand April recently launched a vaginal probiotic, formulated to address vaginal imbalance which is a common cause of various symptoms like itchiness, malodor, burn, and dryness. Titled VJJ Hero, individuals can now find the vaginal probiotic on April's website. The formula is packed with six types of friendly bacteria that support a healthy vaginal bacterial balance. Each serving (two capsules) boasts 10 billion living cells. The formula is enhanced by the inclusion of botanicals such as D-Mannose, Cranberry, and Hibiscus which help prevent infectious bacteria from disrupting the urinary tract.
To support the launch of its VJJ Hero and its All The Feels supplement, April collaborated with artist @elizabethilsley on a campaign to destigmatize conversations revolving around vaginal health and PMS.
Image Credit: April
Key Themes Behind This Trend
- Vaginal Probiotics
- The use of vaginal probiotics to address discomfort is a disruptive innovation opportunity in the wellness industry.
- Botanical Supplements
- Including botanicals such as D-Mannose, Cranberry, and Hibiscus in supplements to prevent infectious bacteria is a disruptive innovation opportunity in the supplement industry.
- Destigmatizing Conversations on Vaginal Health
- Campaigns like April's collaboration with artist @elizabethilsley to destigmatize conversations on vaginal health are a disruptive innovation opportunity in the advertising industry.
Where This Applies
- Wellness
- Creating innovative vaginal probiotics to address discomfort is a disruptive innovation opportunity in the wellness industry.
- Supplements
- Incorporating botanicals such as D-Mannose, Cranberry, and Hibiscus in supplements to prevent infectious bacteria is a disruptive innovation opportunity in the supplement industry.
- Advertising
- Collaborating with artists or influencers to destigmatize conversations on sensitive topics like vaginal health is a disruptive innovation opportunity in the advertising industry.
