Volkswagen Will Show Its ID. Buzz for the First Time at SXSW Austin
Colin Smith — February 10, 2022 — Autos
Volkswagen has announced that its first-ever debut of the 'ID. Buzz' electric microbus in the United States will take place at 'South by Southwest' (SXSW), and will be accompanied by various 'Buzz stops.' These Buzz Stops are pop-ups that will take place around Austin during the time of SXSW, which runs between March 11th and March 20th, 2022. The Buzz Stops will allow attendees to "experience a coming chapter in the brand’s future." The Buzz Stops are also a part of a three-year-long collaboration between Volkswagen and SXSW.
The full details of the ID. Buzz will be unveiled during SXSW, but the vehicle itself takes a lot of inspiration from Volkswagen's 'Type 2 Microbus.' This also means that the ID. Buzz will run off of Volkswagen Group’s Modular Electric Drive Matrix (MEB), ensuring that the driving experience is smooth and agile. Volkswagen's ID. Buzz is only one step in a long business initiative towards innovation in the electric vehicle sector.
Image Credit: Volkswagen
The full details of the ID. Buzz will be unveiled during SXSW, but the vehicle itself takes a lot of inspiration from Volkswagen's 'Type 2 Microbus.' This also means that the ID. Buzz will run off of Volkswagen Group’s Modular Electric Drive Matrix (MEB), ensuring that the driving experience is smooth and agile. Volkswagen's ID. Buzz is only one step in a long business initiative towards innovation in the electric vehicle sector.
Image Credit: Volkswagen
Trend Themes
1. Electric Vehicle Innovation - The ID. Buzz microbus, built on Volkswagen's MEB platform, serves as an example of the company's electric vehicle innovation.
2. Pop-up Experiences - The 'Buzz Stops' pop-ups offer a unique and interactive way for attendees to experience Volkswagen's electric vehicle technology.
3. Collaborative Marketing - Volkswagen’s three-year-long collaboration with SXSW presents an opportunity for other industries to create unique and collaborative marketing initiatives.
Industry Implications
1. Automotive Industry - The ID. Buzz sets the standard for the future of electric vehicles and sets the pace for innovation within the automotive industry.
2. Event Planning Industry - Creating pop-ups, like the 'Buzz Stops,' during events like SXSW presents a new opportunity for event planners to create engaging and unforgettable experiences for attendees.
3. Marketing Industry - Volkswagen’s collaborative initiative with SXSW presents an opportunity for the marketing industry to explore unique and collaborative marketing initiatives across sectors.
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