In celebration of the 10th anniversary of the Essential 1800 Artist Series, 1800 Tequila created a new AR experience on Snapchat. The AR experiences were created by Okuda San Miguel, a Spanish artist. Users can access the AR experience by scanning a limited-edition bottle with their mobile device. After the bottle is scanned, users can access different lenses, the brand also created a short video that details Okuda’s work in New York City.
The original packaging that was part of the Essential 1800 Artist Series was created by several different artists, including Shantell Martin, Enoc Perez, Jean-Michel Basquiat and Keith Haring.
1800 Tequila is made by Agavera Camichines, the multimedia content and vibrant bottle design may help the brand differentiate itself in the mind of consumers.
Image Credit: 1800 tequila