1800 Tequila Partners with Dustin Yellin for Its Series
References: prnewswire
1800 Tequila has unveiled the 11th edition of its 'Essential Artist Series' and this year, the spirit brand is collaborating with Dustin Yellin, the Brooklyn-based contemporary artist and founder of Pioneer Works. This partnership produces a six-bottle collection that features Dustin Yellin's original works. Additionally, the collaboration gives back to creative communities as $1 from each bottle sold will be donated to Pioneer Works, a non-profit artist and scientist-led cultural center in Brooklyn.
The 'Essential Artist Series' sits at the crux of the art and business worlds, and it showcases 1800 Tequila's ongoing support for emerging and established artists. The 1800 Tequila x Dustin Yellin collection will be available in limited quantities, enhancing the appeal of the product through exclusivity.
Image Credit: 1800 Tequila
The 'Essential Artist Series' sits at the crux of the art and business worlds, and it showcases 1800 Tequila's ongoing support for emerging and established artists. The 1800 Tequila x Dustin Yellin collection will be available in limited quantities, enhancing the appeal of the product through exclusivity.
Image Credit: 1800 Tequila
Trend Themes
1. Artist-inspired Collaborations - The collaboration between 1800 Tequila and Dustin Yellin represents a growing trend of artist-inspired collaborations in the alcohol industry.
2. Support for Emerging Artists - The 'Essential Artist Series' demonstrates a trend of alcohol brands supporting emerging artists by showcasing their work on limited edition bottles.
3. Philanthropy in the Arts - With the donation of $1 from each bottle sold, the collaboration between 1800 Tequila and Dustin Yellin reflects the trend of alcohol brands contributing to philanthropic initiatives in the arts.
Industry Implications
1. Alcohol - The alcohol industry can explore opportunities for artist collaborations to create unique and limited edition products that appeal to consumers seeking exclusive experiences.
2. Art - The art industry can leverage partnerships with alcohol brands to gain exposure and support for emerging artists, as exemplified by the collaboration between 1800 Tequila and Dustin Yellin.
3. Non-profit - Non-profit organizations focused on arts and culture, like Pioneer Works, can seek opportunities for collaborations with alcohol brands to raise funds and promote their mission.
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