Tequila Avión has collaborated with artist Gustavo Zermeño Jr. for a limited-edition art piece showcased at the BEYOND THE STREETS and CONTROL Gallery's UNDER PRESSURE exhibition until December 23. Gustavo Zermeño Jr., inspired by his visit to the Tequila Avión distillery, crafted an original artwork celebrating Southern Californian roots, Chicano culture, and vintage lowrider cars. The piece reflects the craftsmanship and slow-roasting process of Avión's ultra-premium tequilas. About the collaboration, Gustavo Zermeño Jr. said: “I teamed up with Tequila Avión because we see eye to eye from an elevated vantage point."
Limited-edition prints were available for purchase on BEYOND THE STREETS' website. Through these prints, the artist embodied the essence of Los Angeles culture, while capturing the essence of Tequila Avión's Reserva Range.
Image Credit: Tequila Avión
What's Driving This Trend
- Limited-edition Art Collaborations
- The collaboration between Tequila Avión and artist Gustavo Zermeño Jr. reflects a trend of creating exclusive art pieces in collaboration with brands.
- Celebrating Local Culture and Identity
- Gustavo Zermeño Jr.'s artwork that celebrates Southern Californian roots and Chicano culture highlights a trend of incorporating local culture and identity into collaborations.
- Art-inspired Merchandise
- The availability of limited-edition prints for purchase demonstrates a trend of creating art-inspired merchandise as part of brand collaborations.
Who This Affects Most
- Alcoholic Beverages
- Tequila Avión's collaboration with Gustavo Zermeño Jr. showcases the potential for artistic collaborations to enhance the marketing and branding of alcoholic beverages.
- Art and Culture
- The collaboration between Tequila Avión and Gustavo Zermeño Jr. highlights the intersection of art, culture, and the beverage industry.
- E-commerce
- The availability of limited-edition prints for purchase on BEYOND THE STREETS' website demonstrates the potential for e-commerce platforms to facilitate the sale of art-inspired merchandise.
