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In-App Live Concerts

The Weeknd is Hosting a First-of-Its-King Live Concert on TikTok

— August 1, 2020 — Tech
With music venues of all sizes still closed for public safety, live performances are going totally online these days and fans of The Weeknd will soon have the chance to tune into the first-ever live, virtual concert on TikTok. "TikTok’s first-of-its-kind virtual musical experience" is taking shape thanks to XO, Republic Records and Wave, and it promises The Weeknd Experience. The show will feature the artist's latest album, After Hours, which has been recognized as the most-streamed R&B record ever on Spotify.

As part of the "immersive XR experience," fans will be able to purchase exclusive merchandise and all proceeds will go towards the Equal Justice Initiative.

The in-app experience is exclusively for TikTok users, as fans will require an account to tune in for the Friday evening live event.

Image Credit: Wave
Trend Themes
1. Virtual Concerts - The rise of in-app live concerts presents opportunities for artists and platforms to create immersive virtual concert experiences for fans.
2. Immersive XR Experience - The integration of extended reality technologies in live concerts opens up new possibilities to enhance the fan experience and create unique immersive experiences.
3. Digital Engagement - In-app live concerts on platforms like TikTok allow artists to directly engage with their fans in real-time, creating opportunities for interactive experiences and increased fan loyalty.
Industry Implications
1. Music Industry - The shift towards in-app live concerts presents disruptive innovation opportunities for the music industry to explore new revenue streams and reshape the concert experience.
2. Streaming Platforms - Streaming platforms have the potential to disrupt the traditional live concert model by offering immersive virtual concert experiences, expanding their user base and revenue streams.
3. Extended Reality (XR) - The integration of extended reality technologies in live concerts creates disruptive innovation opportunities for the XR industry to develop new solutions and experiences tailored for the music industry.
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