With the help of Snap, Ralph Lauren is bringing its polo pony logo to life with augmented reality—meaning that the logo can be scanned from virtually any surface to start an AR experience. Scanning the Ralph Lauren logo starts an experience—at this time of year it's a festive one—that has the potential to lead app users to purchase.
According to the partnering companies, this is the first time that the technology has been used on apparel. Within Snapchat, users may also scan the iconic polo pony logo from ads, printed materials, shopping bags and more. This use of augmented reality technology may turn all logos of the future into launch points for immersive digital experiences.
Image Credit: Ralph Lauren, Snap
What's Driving This Trend
- Augmented Reality Apparel Logos
- AR technology allows apparel logos to be scanned and start immersive digital experiences.
- Interactive Brand Experiences
- Brands can utilize AR to create interactive experiences for users through their logos.
- AR in Fashion Marketing
- Augmented reality opens up new possibilities for fashion brands to engage with consumers through their logos.
Who This Affects Most
- Fashion
- Fashion brands can leverage AR apparel logos to create unique marketing experiences for customers.
- Retail
- Retailers can use AR technology to enhance their branding and engage customers through logo-based experiences.
- Advertising
- AR apparel logos offer new opportunities for advertisers to create immersive and interactive campaigns.
