With the help of Snap, Ralph Lauren is bringing its polo pony logo to life with augmented reality—meaning that the logo can be scanned from virtually any surface to start an AR experience. Scanning the Ralph Lauren logo starts an experience—at this time of year it's a festive one—that has the potential to lead app users to purchase.
According to the partnering companies, this is the first time that the technology has been used on apparel. Within Snapchat, users may also scan the iconic polo pony logo from ads, printed materials, shopping bags and more. This use of augmented reality technology may turn all logos of the future into launch points for immersive digital experiences.
Image Credit: Ralph Lauren, Snap