7 Over 7's Candle Takes Cues from New-Age Meditative Practices
Laura McQuarrie — August 28, 2020 — Lifestyle
References: live7over7 & cosmeticsbusiness
7 Over 7 is a new brand that's focused on sharing fragranced candles that are designed to enhance meditation and self-development practices. Aligned with the chakra system, the home fragrance brand makes seven candles that can be used with a specific intention or matched to a specific emotion.
While the Knowing Alpine scented candle shares herbaceous citrus notes that support clarity of mind, the Wilful Tonic candle explores spicier citrus scents to "imbue a sense of conviction, focus, tenacity; quiet confidence that is infectious." Shoppers can filter their experience by intention and choose whether they'd like a candle that supports grounding, expression, love or something else.
7 Over 7 makes it possible for customers to make the most of their hand-crafted ceramic vessels by refilling them.
Image Credit: 7 Over 7
While the Knowing Alpine scented candle shares herbaceous citrus notes that support clarity of mind, the Wilful Tonic candle explores spicier citrus scents to "imbue a sense of conviction, focus, tenacity; quiet confidence that is infectious." Shoppers can filter their experience by intention and choose whether they'd like a candle that supports grounding, expression, love or something else.
7 Over 7 makes it possible for customers to make the most of their hand-crafted ceramic vessels by refilling them.
Image Credit: 7 Over 7
Trend Themes
1. Fragranced Meditation Products - Creating products designed to enhance meditation and self-development practices with an emphasis on aromatherapy.
2. Chakra-based Home Fragrances - Aligning home fragrances with the seven chakra systems for intention-matching aromatherapy.
3. Sustainable Candle Refills - Offering customers a sustainable option to refill their hand-crafted ceramic candle vessels.
Industry Implications
1. Home Fragrance Industry - Innovating by developing fragrances aligned with new-age practices like meditation and chakra based intentions.
2. Aromatherapy Marketplace - Providing products that enhance the therapeutic effects of aromatherapy through intention matching and chakra alignment.
3. Sustainable Home Decor Industry - Developing product offerings centered around designing a sustainable home, including refillable and reusable home decor items like the hand-crafted ceramic candle vessels.
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