Sleek Customizable Logo Sneakers

Mizuno's MYXIX Pack is Made in Collaboration with Masahiro Tanaka

Mizuno works in collaboration with New York Yankees pitcher Masahiro Tanahiro on the new MTXIX pack that adorns the signature Mondo Control model. The shoe invites decorative creativity with its DIY culture of customizable sensibilities at the logo on the side.

The uppers are complete in a sleek black hue before it is detailed with leather, mesh, and rubber materials to provide a sense of comfort and support without disrupting the durability. The shoes also feature a tongue crafted from soft neoprene materials before it is accented with tonal laces and eyelet panels informed by black leather materials. The lateral side stripe is complete with a velcro lining so that wearers can alternate between the logo tonal options of yellow, red, purple, and pink.

Image Credit: Fashion Press

Customizable Sneakers
The trend of customizable sneakers allows for personalization and uniqueness to a traditionally mass-produced product.
Athlete-designed Collaborations
Collaborating with athletes to design products results in unique designs and a new level of brand partnerships.
DIY Culture
The DIY culture trend allows consumers to customize products to their unique preferences, promoting individuality and creativity.

Who This Affects Most

Athletic Footwear
Athletic footwear companies can take advantage of athlete-designed collaborations for unique and innovative designs that appeal to fans and athletes alike.
Fashion
The trend of customizable sneakers opens up possibilities for the fashion industry to create personalized and unique footwear options.
Retail
Retail businesses can take advantage of the DIY culture trend by offering customization options for various products, including footwear, to attract consumers who value individuality and uniqueness.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 14%
Freshness 9%