KRAKATAU and KASPERSKY work in collaboration on a new collection for the Fall/Winter 2020 season spotlighting experimental themes. The Russian fashion label taps the online security software brand based in Moscow to design a selection of apparel that stems from cyber security. It was found by KASPERSKY that 37% are afraid to become victims of cybercrime.
The duo unveil a collection of custom apparel that shows off users unique personalities. To create the designs, users answer a selection of questions prompted by a chatbot that manage their online behavior and privacy habits. This then formulates their own unique print and the apparel options comes in a long-down jacket, sweaters, and hoodies, all of which are now available online.
Image Credit: KRAKATAU
What's Driving This Trend
- Behaviour-tracking Custom Apparel
- Disruptive innovation opportunity: Developing personalized apparel that reflects users' unique personalities based on their online behavior and privacy habits.
- Experimental Themes in Fashion
- Disruptive innovation opportunity: Exploring unconventional and boundary-pushing concepts in fashion design to cater to consumers seeking unique and avant-garde styles.
- Cyber Security in Fashion
- Disruptive innovation opportunity: Integrating cyber security features and technologies into fashion products to address consumers' concerns about online privacy and protection.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporating technology and personalization into the fashion industry to create unique and customized clothing experiences for customers.
- Online Security Software
- Disruptive innovation opportunity: Collaborating with fashion brands to develop cyber security-focused apparel and accessories that enhance users' protection against cybercrime.
- E-commerce
- Disruptive innovation opportunity: Offering personalized and interactive shopping experiences through online platforms, allowing customers to customize and design their own apparel based on their behavior and preferences.
