KRAKATAU and KASPERSKY work in collaboration on a new collection for the Fall/Winter 2020 season spotlighting experimental themes. The Russian fashion label taps the online security software brand based in Moscow to design a selection of apparel that stems from cyber security. It was found by KASPERSKY that 37% are afraid to become victims of cybercrime.
The duo unveil a collection of custom apparel that shows off users unique personalities. To create the designs, users answer a selection of questions prompted by a chatbot that manage their online behavior and privacy habits. This then formulates their own unique print and the apparel options comes in a long-down jacket, sweaters, and hoodies, all of which are now available online.
Image Credit: KRAKATAU