Floracracy is disrupting the floral industry with its AI-driven technology that creates a personalized online floral shopping experience. The brand was launched by entrepreneur and former terrorist profiler Sarah-Eva Marches who sought to bridge the gap between "floral illiterate" and the ability to design flowers to one's taste.
“Flowers are a powerful way to articulate a person’s style and to convey some of the most important and heartfelt words we feel we need to share,” said Sarah-Eva Marchese, founder and CEO of Floracracy. “We gift flowers at the most pivotal moments in life or use them to reflect our own personal style in our homes. Our vision was to create that kind of luxe, but intimate, experience with a national reach to reflect the communities of our customers. We want to be able to support meaningful floral experiences in new ways and at unique times. And most importantly, we want to do it in a way that reflects the standards of our customer. We don’t take their trust lightly.”
Floracracy is leading the industry with the first and only AI-driven design algorithm able to pair in-season flowers with artisanal design to offer a unique shopping experience. The patent-pending technology lets users select flowers by style, meaning, or symbolic message and includes a beautiful letter either by the buyer or one of Floracracy's in-house writers. The flowers are then delivered in a refrigerated box to any of the lower 48 states.
Image Credit: Floracracy