To provide makeup lovers of all ages with more affordable alternatives that still features the vibrant pigments, fun shades, and all the glitter they could need, Betsey Johnson developed the 'Luv Betsey' collection, which will available be at Walmart stores throughout the US.
Every product in the collection is priced at just $10, which includes eyeshadow palettes, a highlighter palette, lipsticks and glosses, and a brush set. The collection also features an affordable fragrance, which combines light floral notes with vanilla, caramel, and amber.
As Johnson explains in an interview with Nylon, she created the line with her own granddaughters in mind: "They love make up and they really love this line. I love that I feel the same way about make up as my 12 and 14 year old granddaughters do."
Image Credit: Betsey Johnson