Skincare-Like Tinted Serums

Teint by Typology is Packed with Skincare Benefits

Teint by Typology is the Parisian beauty brand's first-ever line of color cosmetics and it helps to create light coverage and a natural finish with plenty of skincare benefits. Perfect for a fresh no-makeup makeup look, Teint is a line of tinted serums that contain skincare hero ingredients like brightening Vitamin C, aloe vera and squalane for their ultra-hydrating and nourishing qualities.

The six-shade range of tinted serums are adaptable to a variety of skin tones and Typology recommends that the product as an alternative to foundation. While some full-coverage foundations can feel heavy and leave the pores feeling clogged, this lightweight formula is designed to even out the skin's complexion and leave it more radiant than before.

Image Credit: Typology

Skincare-makeup Hybrids
There is an opportunity for cosmetics companies to incorporate skincare ingredients into makeup products, providing both coverage and skincare benefits.
Lightweight Coverage
There is a trend towards lightweight coverage in makeup, with consumers seeking natural-looking finishes that do not feel heavy on the skin.
Adaptable Shades
There is a demand for products with adaptable shades that can cater to a variety of skin tones, allowing for inclusivity and customization in the beauty industry.

Industries Being Reshaped

Cosmetics
Cosmetics companies can capitalize on the trend of skincare-makeup hybrids and lightweight coverage to provide innovative products that cater to consumer demands.
Skincare
Skincare companies can explore the use of makeup ingredients in their products to provide dual benefits of skincare and coverage, creating a new category of beauty products.
Inclusivity
There is an opportunity for companies in the beauty industry to focus on inclusivity and provide products with adaptable shades that cater to a range of skin tones.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 60%
Freshness 9%

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